Date(s) - 11/06/2019
12:00 pm - 1:00 pm

Bird Library, 1st Floor


Join Syracuse University Executive Director of Digital and iSchool Adjunct Professor Michael Clarke over an informal pizza lunch in the LaunchPad for a high-level overview discussion of the components of a digital strategy. He will examine tools and tactics to drive traffic and measure interactions. Topics may include analysis of the marketing funnel, search engine optimization (SEO) basics, web analytics modeling, inbound channels and landing page development with a/b testing.